What Makes Sleek by Hailey Different from the Rest?
If you’ve shopped for hair extensions before, you’ve likely noticed how many brands claim “luxury” — but only deliver part of the experience. Beautiful packaging, but limited textures. Soft hair on day one, but matting by day ten. Trend-heavy campaigns, but no real representation of the women actually wearing the hair.
Sleek by Hailey was built to change that.
We are a full-service luxury hair extension company that doesn’t just sell hair — we design a seamless, end-to-end experience built around women with every hair texture. Our mission is embedded into our core philosophy and our slogan:
“Diversifying the hair game.”
Not just in marketing. In execution.
Why We Exist
Founder and former Team Canada athlete Hailey Brown spent years navigating the same problem far too many women face: a lack of texture-inclusive, high-performance hair extensions that could move with a busy, ambitious lifestyle.
Extensions were either:
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too silky to blend with naturally textured hair
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too low-quality to last beyond one install
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or required endless manipulation just to look natural
There was no brand built with athletes, entrepreneurs, frequent travellers, women who love a sleek blowout and a natural twist-out, in mind.
So she built one.
What Sets Sleek Apart
Here’s how we elevate the standard beyond the average extension brand:
✅ We’re texture-inclusive — not texture-tolerant.
We don’t offer one token curly option “for inclusivity.” We specialize in all hair textures — from Type 1 through Type 4 — because true luxury is personalization.
✅ We are FULL service — not just a product shop.
From professional installation partners to aftercare education and lifetime support, we don’t ship and disappear. We stay with you through the full hair journey.
✅ Our hair is intentionally sourced for durability + realism.
Extensions shouldn’t just be pretty for the first week. Ours are ethically sourced, tested for longevity, and designed to withstand real life — heat, travel, sweat, humidity.
✅ We don’t guess — we innovate with real-world data.
Hailey built Sleek by listening to women’s lived experiences first. Every texture, density, and detail comes from real-world problem solving, not trends.
✅ Representation is built-in, not added later.
We don’t just talk diversity. We build diversity, on set, in product development, and in how we tell beauty stories.
“Diversifying the Hair Game” Isn’t a Trend. It’s a Standard.
For us, this isn’t about standing out, it’s about setting a new norm. Because luxury shouldn’t require assimilation.
When a woman chooses Sleek, she’s not choosing convenience — she’s choosing to be seen.
If you’re ready for hair that matches you, not the other way around — welcome to the future of luxury extensions.
Welcome to Sleek.